P&K Research vs Smarty Pants

P&K Research
P&K Research

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Smarty Pants
Smarty Pants

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Company details

Description

For 65+ years P&K Research has been a pioneering leader in research methods and analytics. Our expertise reveals the drivers of consumer acceptance across multiple categories including food, beverage, personal care, vitamins/supplements, and more. We offer customized solutions tailored to eve

Smarty Pants is a market research and strategic consulting firm dedicated to illuminating the business world with brilliant insights, inspiring stories, and ingenious solutions. Since 2005, the world’s leading brands have relied on Smarty Pants to lead custom qualitative and quantitative research

Type of company

  • Full Service

  • Qualitative Research

  • Quantitative Research

  • Full Service

  • Qualitative Research

  • Quantitative Research

Top benefits

  • Proven Expertise

  • Customized Solutions

  • Diverse Facilities

  • Commitment to Quality

  • Innovative Approach

  • Youth & family expertise

  • Creative methods

  • Compelling deliverables

  • Best-in-class talent

Location

Chicago, Illinois, United States

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Market Research Specialties

  • Consumer Market Research

  • Sensory Research

  • Legal Claims Substantiation Research

  • Product Optimization Research

  • Home Use Tests

  • Market Research with Children

  • Market Research with Teenagers & Youth

  • Full Service Quantitative Market Research

  • Full Service Qualitative Market Research

  • Moderating with Children

Features and attributes

  • Mobile ethnography
  • Mobile usability testing
  • Omnichannel
  • Physical product testing
  • Physical store
  • Text & sentiment analytics
  • Web usability testing
  • Mobile ethnography
  • Mobile usability testing
  • Omnichannel
  • Physical product testing
  • Physical store
  • Text & sentiment analytics
  • Web usability testing
  • Images

    P&K Research

    Santa Ana Testing Room

    P&K Research

    Chicago Qual Kitchen

    P&K Research

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