Persona by The Insights Company is an AI-native qualitative research platform that supercharges every stage of market research — from participant recruitment to voice interviews to insight synthesis and customer simulation. The core product is a production-grade AI moderator that conducts autonom
Data & Analytics
Software & Technology
Qualitative Research
Software & Technology
Qualitative Research
Newcastle-upon-Tyne, United Kingdom
New York, New York, United States
Knowledge Management Systems
Artificial Intelligence / AI-Powered Insight Platforms
Hybrid Human / Synthetic Study Design & Validation
Virtual Personas & Digital Twins for Research
AI Agent Tools for Research
Business Issue: Brand / product / service launch
Business Issue: Brand repositioning
Emotional Measurement
Full Service Market Research
One-on-One & In-Depth Interviews (IDI)
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