Persona by The Insights Company is an AI-native qualitative research platform that supercharges every stage of market research — from participant recruitment to voice interviews to insight synthesis and customer simulation. The core product is a production-grade AI moderator that conducts autonom
Software & Technology
Qualitative Research
Panels / Communities
Qualitative Research
Software & Technology
AI-Powered Ideation
Co-Creation Experts
AI Agents/Assistants
3 Million+ Audience
Generate Ideas in Minutes
New York, New York, United States
Cincinnati, Ohio, United States
Business Issue: Brand / product / service launch
Business Issue: Brand repositioning
Emotional Measurement
Full Service Market Research
One-on-One & In-Depth Interviews (IDI)
Artificial Intelligence / AI-Powered Insight Platforms
Product Market Research
Full Service Qualitative Market Research
Product Development Research
Product Optimization Research