Persona by The Insights Company is an AI-native qualitative research platform that supercharges every stage of market research — from participant recruitment to voice interviews to insight synthesis and customer simulation. The core product is a production-grade AI moderator that conducts autonom
Our platform brings together qualitative research, quantitative research, UX research, social listening and specialist AI agents together in one connected system.
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Software & Technology
Qualitative Research
Software & Technology
Qualitative Research
Quantitative Research
New York, New York, United States
London, United Kingdom
Business Issue: Brand / product / service launch
Business Issue: Brand repositioning
Emotional Measurement
Full Service Market Research
One-on-One & In-Depth Interviews (IDI)
Artificial Intelligence / AI-Powered Insight Platforms
Online In-Depth & One-on-One Interviews
AI-Moderated Interviews (Live Qual with AI)
Automated Market Research Platforms
Business Issue: Develop, revitalise market
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