Phase 5 vs TRC Insights
Company details
Description
At Phase 5, we help our clients on their journey to customer centricity. Over the past 30+ years, our team has amassed a depth of experience and strong grasp of the key strategic issues in our clients’ industries. Our four practice areas span Brand & Communications, Innovation, Customer Exper
TRC Insights is a research & analytics firm that uses AI tools to reduce uncertainty without compromising accuracy.
We specialize in pricing research, message and feature prioritization, conjoint analysis, brand equity research, satisfaction & loyalty and online communities.
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Type of company
Full Service
Qualitative Research
Quantitative Research
Data & Analytics
Full Service
Quantitative Research
Top benefits
focus=customer centricity
brand+innovation+UX+CX
we focus on your business results
partner level involvement
agile
Synthetic Data
HiTRUST Audited Data
100s of conjoints
Team of in-house analysts
In business for 35+ yrs
Location
Edina, Minnesota, United States
Fort Washington, Pennsylvania, United States
Market Research Specialties
Price & Pricing Research
Market Segmentation
Website Usability & UX
Customer Experience Research
Full Service Quantitative Market Research
Brand Equity Research
Price & Pricing Research
Full Service Quantitative Market Research
Conjoint Analysis / Trade-off/Choice Modeling
Segmentation Analytics
Features and attributes
Сredentials
Ratings & Testimonials
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Recognition
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Top 50 Most Innovative [2023]
Recommended by Clients [2024]
Greenbook Directory | Featured Expert [2024]