At decision point we fuel business breakthroughs by turning consumer understanding into smart decisions and growth. Whether you're exploring new products, refining your brand, or uncovering what motivates your customers, we bring clarity and direction to move your business forwar
Consulting
Full Service
Quantitative Research
Consulting
Qualitative Research
Quantitative Research
Turning data into meaning
Smart research design
Flawless execution
Innovative storytelling
Support client success
Custom designed research
Unparalleled analytics
Insights into action
Strategic consultants
Excellent client service
Norwalk, Connecticut, United States
Madison, Wisconsin, United States
Product Optimization Research
Product Testing
Brand Positioning Research
Brand Research - Line / Franchise Extension
Consumer Attitude & Usage Research
Ethnography
Brand Positioning Research
Conjoint Analysis / Trade-off/Choice Modeling
Packaging Testing
Product Development Research
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