Red Analytics vs Forethought
Company details
Description
What Makes Red Analytics Different?
We help clients develop customer strategies built on profit-focused consumer choice experiments. Profit-focused means forgoing watered-down insights that don't connect to profitability of the brand. We are laser focused on profits because the mForethought is a marketing advisory, strategy and analytics firm supporting clients to drive in-market outcomes via brand, communications, customer experience and offer optimization.
The 100-strong team partner with leading brands in North America and the Asia Pacific region from
Type of company
Data & Analytics
Consulting
Quantitative Research
Data & Analytics
Consulting
Full Service
Top benefits
Profit-focused
Decision-maker Relevance
Unique Perspective
Unique IP
Niche Expertise
Location
---
VIC, Australia
Market Research Specialties
Conjoint Analysis / Trade-off/Choice Modeling
Full Service Market Research
Business Issue: Defend price premium
Product Optimization Research
Price & Pricing Research
Customer Satisfaction Research
Advertising Effectiveness Research
Brand Loyalty / Satisfaction Research
Brand Positioning Research
Brand Equity Research