SOM vs Material

Company details

Description

Since 1986, SOM has been on a constant mission to provide its clients with strategic information to help them make better business decisions. Wherever this information lies, we are committed to getting it for you and presenting it in a clear and concise format. We believe that Canadian consumers

Material is a global strategy, insights, design, and technology partner to companies striving for true customer centricity and ongoing relevance in a digital first, customer-led world. By leveraging proprietary, science-based tools that enable human understanding, we inform and create customer-ce

Type of company

  • Full Service

  • Focus Group Facility

  • Quantitative Research

  • Full Service

  • Qualitative Research

  • Quantitative Research

Top benefits

  • BX, CX, EX capabilities

  • US experience

  • Bain & Company Partner

  • Qualtrics Gold Partner

  • Quebec consumer panel

  • Customer Experience

  • Behavioral Analytics

  • Brand Marketing & CRM

  • Growth Strategy

  • Product Design

Location

Montreal, Quebec, Canada

New York, New York, United States

Market Research Specialties

  • Customer Experience Research

  • Business-to-Business Research

  • Consumer Market Research

  • Employee Experience & Satisfaction Research

  • Enterprise Feedback Management

  • Customer Experience Research

  • Business Issue: Brand / product / service launch

  • Business Issue: Brand repositioning

  • Business Issue: Develop, revitalise market

  • Business Issue: Gain new customers

Features and attributes

  • Advanced Analytics
  • Asset management
  • Asynchronous platform
  • Audience/Influencer Analytics
  • Behavioral capabilities
  • Brand management
  • Brand monitoring
  • Collaboration & Storytelling
  • Collaboration & workflow
  • Competitive Insights
  • Custom tracking surveys
  • Emotion & sentiment in video
  • Gen AI summaries & insights
  • Ideation and co-creation tools
  • Image identification
  • Insight Communities
  • Mobile UX and accessibility
  • Mobile platform
  • Natural language queries
  • Proprietary data
  • Qual & quant integration
  • Qual-at-scale platform
  • Qualitative Data Analysis
  • Qualitative recruitment
  • Real-time tracking & alerts
  • Research communities
  • Social Media & Web Analytics
  • Social Media Monitoring
  • Survey Analysis
  • Synchronous platform
  • Templated & automated testing
  • Transcription quality
  • Visual analysis tools
  • Advanced Analytics
  • Asset management
  • Asynchronous platform
  • Audience/Influencer Analytics
  • Behavioral capabilities
  • Brand management
  • Brand monitoring
  • Collaboration & Storytelling
  • Collaboration & workflow
  • Competitive Insights
  • Custom tracking surveys
  • Emotion & sentiment in video
  • Gen AI summaries & insights
  • Ideation and co-creation tools
  • Image identification
  • Insight Communities
  • Mobile UX and accessibility
  • Mobile platform
  • Natural language queries
  • Proprietary data
  • Qual & quant integration
  • Qual-at-scale platform
  • Qualitative Data Analysis
  • Qualitative recruitment
  • Real-time tracking & alerts
  • Research communities
  • Social Media & Web Analytics
  • Social Media Monitoring
  • Survey Analysis
  • Synchronous platform
  • Templated & automated testing
  • Transcription quality
  • Visual analysis tools
  • Images

    SOM

    Welcome Desk

    SOM

    Waiting Room

    SOM

    Focus Group Room

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