SOM vs TRC Insights

Company details

Description

Since 1986, SOM has been on a constant mission to provide its clients with strategic information to help them make better business decisions. Wherever this information lies, we are committed to getting it for you and presenting it in a clear and concise format. We believe that Canadian consumers

TRC Insights is a research & analytics firm that uses AI tools to reduce uncertainty without compromising accuracy.

We specialize in online communities, pricing research, message and feature prioritization, conjoint analysis, brand equity research, and satisfaction & loyalty.

Type of company

  • Full Service

  • Focus Group Facility

  • Quantitative Research

  • Data & Analytics

  • Full Service

  • Quantitative Research

Top benefits

  • BX, CX, EX capabilities

  • US experience

  • Bain & Company Partner

  • Qualtrics Gold Partner

  • Quebec consumer panel

  • Synthetic Data

  • HiTRUST Audited Data

  • 100s of conjoints

  • Team of in-house analysts

  • In business for 35+ yrs

Location

Montreal, Quebec, Canada

Fort Washington, Pennsylvania, United States

Market Research Specialties

  • Customer Experience Research

  • Business-to-Business Research

  • Consumer Market Research

  • Employee Experience & Satisfaction Research

  • Enterprise Feedback Management

  • Brand Equity Research

  • Price & Pricing Research

  • Full Service Quantitative Market Research

  • Conjoint Analysis / Trade-off/Choice Modeling

  • Segmentation Analytics

Features and attributes

  • Brand monitoring
  • Ideation and co-creation tools
  • Brand monitoring
  • Ideation and co-creation tools
  • Сredentials

    Ratings & Testimonials

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    4.8

    Based on 14 ratings

    See details

    Images

    SOM

    Welcome Desk

    SOM

    Waiting Room

    SOM

    Focus Group Room

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    Recognition

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    Top 50 Most Innovative [2023]

    Top 50 Most Innovative [2023]

    Recommended by Clients [2024]

    Recommended by Clients [2024]

    Greenbook Directory | Featured Expert [2024]

    Greenbook Directory | Featured Expert [2024]