SOM vs TRC Insights
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Company details
Description
Since 1986, SOM has been on a constant mission to provide its clients with strategic information to help them make better business decisions. Wherever this information lies, we are committed to getting it for you and presenting it in a clear and concise format. We believe that Canadian consumers
TRC Insights is a research & analytics firm that uses AI tools to reduce uncertainty without compromising accuracy.
We specialize in pricing research, message and feature prioritization, conjoint analysis, brand equity research, satisfaction & loyalty and online communities.
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Type of company
Full Service
Focus Group Facility
Quantitative Research
Data & Analytics
Full Service
Quantitative Research
Top benefits
BX, CX, EX capabilities
US experience
Bain & Company Partner
Qualtrics Gold Partner
Quebec consumer panel
Synthetic Data
HiTRUST Audited Data
100s of conjoints
Team of in-house analysts
In business for 35+ yrs
Location
Montreal, Quebec, Canada
Fort Washington, Pennsylvania, United States
Market Research Specialties
Customer Experience Research
Business-to-Business Research
Consumer Market Research
Employee Experience & Satisfaction Research
Enterprise Feedback Management
Brand Equity Research
Price & Pricing Research
Full Service Quantitative Market Research
Conjoint Analysis / Trade-off/Choice Modeling
Segmentation Analytics
Сredentials
Ratings & Testimonials
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Images
Welcome Desk
Waiting Room
Focus Group Room
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Recognition
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Top 50 Most Innovative [2023]
Recommended by Clients [2024]
Greenbook Directory | Featured Expert [2024]