Spark Sensory AI vs Touchstone Research, Inc.

Spark Sensory AI

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Touchstone Research, Inc.

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Company details

Description

Consumer Research, Sensory Science and Decision Intelligence

Spark Sensory AI is a consumer research and decision intelligence company helping organizations understand not just what people do, but why they choose, what they may choose next, and how to design products, brand

Touchstone Research is a tech-driven, full-service market research partner with 35+ years of experience helping leading brands make confident, decision-ready choices. We operate as an embedded extension of your team across qualitative, quantitative, UX, and community methodologie

Type of company

Full Service
Quantitative Research
International

Qualitative Research
Quantitative Research
Full Service

Top benefits

Consumer + Sensory Expertise
Cultural Intelligence
Research to Intelligence
Proprietary AI Solutions
Human Insight + AI Speed

Youth, Gen Z & Family Experts
In-House Recruitment & Vetting
Proprietary Research Tech
SOC 2 cert & COPPA compliant
Global Research, 60+ Markets

Location

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New Haven, Connecticut, United States

Market Research Specialties

Taste Tests & Sensory Tests
Sensory Research
Semiotics Research and Analysis
Consumer Market Research
Product Testing

Full Service Market Research
Insight Communities (MROC)
Recruiting for Focus Groups
Market Research with Children
Market Research with Teenagers & Youth

Features and attributes

AI-Enhanced Moderation

Advanced Analytics

Advanced Video Analytics

Asynchronous platform

Brand Advocacy Communities

Brand management

Brand monitoring

Collaboration & Storytelling

Competitive Insights

Conversational Surveys

Custom tracking surveys

Customer Support Communities

E-commerce

Emotion & sentiment in video

Gen AI summaries & insights

Ideation and co-creation tools

Image identification

Insight Communities

Live Forums and Chats

Mobile UX and accessibility

Mobile ethnography

Mobile platform

Mobile usability testing

Mobile-First

Normative database

Panel / Panel management

Physical product testing

Physical store

Product analytics

Qual & quant integration

Qual-at-scale platform

Qualitative Data Analysis

Qualitative recruitment

Research communities

Social Media & Web Analytics

Survey Analysis

Synchronous platform

Synthetic Data & Participants

Transcription quality

Unmoderated testing tools

VR / AR

Visual analysis tools

Web usability testing