Sugata Research is a team of passionate market researchers dedicated to helping global brands understand and connect with the Japanese market.
Through observation, interaction, and exploration, we uncover the subtle human truths that drive behaviour and shape culture in Japan. Ou
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International
Qualitative Research
Quantitative Research
Full Service
Qualitative Research
Quantitative Research
We combine global research standards with nuanced local understanding, revealing the cultural, emotional, and contextual factors that drive decisions in Japan
We design tailor-made research fit precisely to your objectives
Beyond insights, we help clients translate findings into strategy, bridging research outcomes with creative and business decision-making
Our bilingual team works seamlessly in Japanese and English, ensuring clarity, accuracy, and cultural sensitivity at every step
From B2C and technology to healthcare and B2B, leading international brands rely on us for thoughtful, actionable insights
100% ID-Verified
1.1 billion reach
140 industries globally
Niche audiences
Custom recruiting
Shibuya-ku, Japan
New York, New York, United States
Full Service Qualitative Market Research
Focus Group Facilities
Recruiting for Focus Groups
International Focus Groups
Mobile Qualitative Research
Business-to-Business Research
Advertising Research
B2B Research Market & Competitive Intelligence
Healthcare & Medical [market sector expertise]
International Market Research with Consumers
Space A Interview Room
Space A Mirror Room
Space A adjacent meeting room
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