Sugata Research vs Material
Company details
Description
Sugata Research is a team of passionate market researchers dedicated to helping global brands understand and connect with the Japanese market.
Through observation, interaction, and exploration, we uncover the subtle human truths that drive behaviour and shape culture in Japan. Ou
Material is a global growth intelligence company. For 50 years, Material has built behavioral science into the insights, strategies, brands, experiences and platforms that move markets. Its culture-shaping design studio, Aruliden, gives that work form, from identity and product to packaging and e
Type of company
International
Qualitative Research
Quantitative Research
Full Service
Qualitative Research
Quantitative Research
Top benefits
Intelligent Growth
Behavioral Analytics
Brand Marketing & CRM
Customer Experience
Product Design
Location
Shibuya-ku, Japan
New York, New York, United States
Market Research Specialties
Full Service Qualitative Market Research
Focus Group Facilities
Recruiting for Focus Groups
International Focus Groups
Mobile Qualitative Research
Customer Experience Research
Business Issue: Brand / product / service launch
Business Issue: Brand repositioning
Business Issue: Develop, revitalise market
Business Issue: Gain new customers
Features and attributes
Images
Space A Interview Room
Space A Mirror Room
Space A adjacent meeting room
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