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Dana Stanley
Greenbook’s Chief Revenue Officer
Sugata Research vs Material
Company details
Description
Sugata Research is a team of passionate market researchers dedicated to helping global brands understand and connect with the Japanese market.
Through observation, interaction, and exploration, we uncover the subtle human truths that drive behaviour and shape culture in Japan. Ou
Material is an intelligent growth company. Fueled by a powerful core in market research, behavioral science and data analytics, Material has a fifty-year history of building customer intelligence into brands and experiences that compete and win. Material works with world-class companies to antici
Type of company
International
Qualitative Research
Quantitative Research
Full Service
Qualitative Research
Quantitative Research
Top benefits
We combine global research standards with nuanced local understanding, revealing the cultural, emotional, and contextual factors that drive decisions in Japan
We design tailor-made research fit precisely to your objectives
Beyond insights, we help clients translate findings into strategy, bridging research outcomes with creative and business decision-making
Our bilingual team works seamlessly in Japanese and English, ensuring clarity, accuracy, and cultural sensitivity at every step
From B2C and technology to healthcare and B2B, leading international brands rely on us for thoughtful, actionable insights
Intelligent Growth
Behavioral Analytics
Brand Marketing & CRM
Customer Experience
Product Design
Location
Shibuya-ku, Japan
New York, New York, United States
Market Research Specialties
Full Service Qualitative Market Research
Focus Group Facilities
Recruiting for Focus Groups
International Focus Groups
Mobile Qualitative Research
Customer Experience Research
Business Issue: Brand / product / service launch
Business Issue: Brand repositioning
Business Issue: Develop, revitalise market
Business Issue: Gain new customers
Features and attributes
Images
Space A Interview Room
Space A Mirror Room
Space A adjacent meeting room
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