Sugata Research is a team of passionate market researchers dedicated to helping global brands understand and connect with the Japanese market.
Through observation, interaction, and exploration, we uncover the subtle human truths that drive behaviour and shape culture in Japan. Ou
Smarter Insights for Sustainable Brand Growth
Navigate your market with confidence. Starlight Analytics delivers data-driven consumer and market insights for sustainable brand growth.
Finding growth opportunities in a hypercompetitive mark
International
Qualitative Research
Quantitative Research
Quantitative Research
Qualitative Research
Data & Analytics
We combine global research standards with nuanced local understanding, revealing the cultural, emotional, and contextual factors that drive decisions in Japan
We design tailor-made research fit precisely to your objectives
Beyond insights, we help clients translate findings into strategy, bridging research outcomes with creative and business decision-making
Our bilingual team works seamlessly in Japanese and English, ensuring clarity, accuracy, and cultural sensitivity at every step
From B2C and technology to healthcare and B2B, leading international brands rely on us for thoughtful, actionable insights
Deep Industry Expertise
Practical and Usable Insights
Alternative Data Sources
Quick Turnaround Times
100% US-based Staff
Shibuya-ku, Japan
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Full Service Qualitative Market Research
Focus Group Facilities
Recruiting for Focus Groups
International Focus Groups
Mobile Qualitative Research
Packaging Testing
Price & Pricing Research
Apparel & Clothing [market sector expertise]
Cosmetics & Beauty Aids [market sector expertise]
Foods & Nutrition [market sector expertise]
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Space A Interview Room
Space A Mirror Room
Space A adjacent meeting room
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Recommended by Clients [2025]