Sugata Research vs decision point
Company details
Description
Sugata Research is a team of passionate market researchers dedicated to helping global brands understand and connect with the Japanese market.
Through observation, interaction, and exploration, we uncover the subtle human truths that drive behaviour and shape culture in Japan. Ou
At decision point, we turn consumer understanding into better business decisions and growth opportunities. Whether you're exploring new products, refining your brand, or uncovering what motivates your customers, we bring the research expertise and business perspective to move you
Type of company
International
Qualitative Research
Quantitative Research
Consulting
Qualitative Research
Quantitative Research
Top benefits
Custom designed research
Unparalleled analytics
Insights into action
Strategic consultants
Excellent client service
Location
Shibuya-ku, Japan
Eagle River, Wisconsin, United States
Market Research Specialties
Full Service Qualitative Market Research
Focus Group Facilities
Recruiting for Focus Groups
International Focus Groups
Mobile Qualitative Research
Ethnography
Brand Positioning Research
Conjoint Analysis / Trade-off/Choice Modeling
Packaging Testing
Product Development Research
Features and attributes
Сredentials
Ratings & Testimonials
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Images
Space A Interview Room
Space A Mirror Room
Space A adjacent meeting room
Why work with decision point
The decision point difference
decision point | extending the value of research with AI