Sugata Research vs decision point

Sugata Research is a team of passionate market researchers dedicated to helping global brands understand and connect with the Japanese market.

Through observation, interaction, and exploration, we uncover the subtle human truths that drive behaviour and shape culture in Japan. Ou

At decision point we fuel business breakthroughs by turning consumer understanding into smart decisions and growth. Whether you're exploring new products, refining your brand, or uncovering what motivates your customers, we bring clarity and direction to move your business forwar