The Harris Poll vs itracks

The Harris Poll
The Harris Poll

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Company details

Description

The Harris Poll is a global public opinion, analytics, and market research consultancy that helps organizations navigate disruption and lead with confidence. We reveal society’s authentic values to empower better decision-making in an era defined by economic volatility, AI transformation, and mou

itracks is a qualitative data collection software platform offering a comprehensive technology solution for qualitative researchers. Our main offerings include itracks Realtime for focus groups and interviews, and itracks Board for discussion boards and communities. We're trusted by market resear

Type of company

  • Data & Analytics

  • Software & Technology

  • Support Services

  • Qualitative Research

  • Support Services

  • Software & Technology

Top benefits

  • Institutional credibility

  • Strategic intelligence

  • Modern technology

  • Advisory-first approach

  • Stakeholder Engagement

  • End-to-end Solution

  • Private & Secure

  • Built for Researchers

  • AI-enabled Qualitative Analysis

Location

Chicago, Illinois, United States

Saskatoon, Saskatchewan, Canada

Market Research Specialties

  • Business Issue: Brand / product / service launch

  • Business Issue: Increase awareness

  • Advertising Effectiveness Research

  • Brand Equity Research

  • Customer Satisfaction Research

  • Mobile Ethnography

  • Mobile Qualitative Research

  • Online Bulletin Boards

  • Online Focus Groups

  • Online In-Depth & One-on-One Interviews

Features and attributes

  • Asynchronous platform
  • Emotion & sentiment in video
  • Gen AI summaries & insights
  • Mobile UX and accessibility
  • Mobile ethnography
  • Mobile platform
  • Mobile usability testing
  • Participant CRM
  • Physical store
  • Qual & quant integration
  • Synchronous platform
  • Text & sentiment analytics
  • Transcription quality
  • Unmoderated testing tools
  • Asynchronous platform
  • Emotion & sentiment in video
  • Gen AI summaries & insights
  • Mobile UX and accessibility
  • Mobile ethnography
  • Mobile platform
  • Mobile usability testing
  • Participant CRM
  • Physical store
  • Qual & quant integration
  • Synchronous platform
  • Text & sentiment analytics
  • Transcription quality
  • Unmoderated testing tools
  • Demo recording

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    Get Dialed-In with itracks: Ad-testing Video Tech for Focused, Nuanced, Actionable Insights

    demo
    20 min

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    Сredentials

    Ratings & Testimonials

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    5

    Based on 2 ratings

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