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Dana Stanley
Greenbook’s Chief Revenue Officer
The Harris Poll vs Fathom
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Company details
Description
The Harris Poll is a global public opinion, analytics, and market research consultancy that helps organizations navigate disruption and lead with confidence. We reveal society’s authentic values to empower better decision-making in an era defined by economic volatility, AI transformation, and mou
Fathom is a text analytics platform for researchers who require the highest quality insights from open-ended data.
Trusted by top agencies and leading brands, Fathom reduces analysis and reporting time by over 75%, while uncovering deeper insights from customer feedback and survey responses
Type of company
Data & Analytics
Software & Technology
Support Services
Data & Analytics
Software & Technology
Quantitative Research
Top benefits
Institutional credibility
Strategic intelligence
Modern technology
Advisory-first approach
Highest quality coding
Nuance, detail & accuracy
Save time & money
Always human-in-the-loop
Intuitive & powerful analytics
Location
Chicago, Illinois, United States
Bainbridge Island, Washington, United States
Market Research Specialties
Business Issue: Brand / product / service launch
Business Issue: Increase awareness
Advertising Effectiveness Research
Brand Equity Research
Customer Satisfaction Research
Customer Experience Research
Survey Reporting and Analysis
Text Analytics
Open-End & Verbatim Response Coding
Customer Experience Benchmark Studies
Features and attributes
Images
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