The Harris Poll vs Highlight
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Company details
Description
The Harris Poll is a global public opinion, analytics, and market research consultancy that helps organizations navigate disruption and lead with confidence. We reveal society’s authentic values to empower better decision-making in an era defined by economic volatility, AI transformation, and mou
Highlight is the definitive product intelligence platform enabling brands to create products people love. Powered by a proprietary community, seamless logistics, expert research methodologies, and AI-driven analytics, Highlight’s p
Type of company
Data & Analytics
Software & Technology
Support Services
Data & Analytics
Qualitative Research
Software & Technology
Top benefits
Institutional credibility
Strategic intelligence
Modern technology
Advisory-first approach
>90% Completion Rates
Expert Research Blueprints
Turnkey Logistics
High Quality Respondents
Real-Time Data Dashboards
Location
Chicago, Illinois, United States
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Market Research Specialties
Business Issue: Brand / product / service launch
Business Issue: Increase awareness
Advertising Effectiveness Research
Brand Equity Research
Customer Satisfaction Research
Home Use Tests
Foods & Nutrition [market sector expertise]
Pet Owners / Foods / Supplies [market sector expertise]
Market Research with Children
Beverages [market sector expertise]
Features and attributes
Images
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