The Reality Department vs Convergent Opinion

The research agency built around what happens next.

The Reality Department is a B2B and B2C research agency based in London. We think Insight Activation first. That means we plan how your findings will be used from the very start of a project, not the end.

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Convergent Opinion is a UK research and polling consultancy combining global fieldwork, advanced methods and an AI-powered platform. We reveal what people think, what captures attention and what changes minds. Founded in 2025 by researchers who ran polling and data science throug