Tru Market vs Material
Company details
Description
Today's B2B and B2C markets are filled with blind spots and difficult to navigate. Dynamics such as Negotiated Pricing, Real-Time Discounting, Live Retention Offers, Competitor Attacks, Cross-Selling, and more make decision-making challenging. Managers need greater transparency and greater insigh
Material is an intelligent growth company. Fueled by a powerful core in market research, behavioral science and data analytics, Material has a fifty-year history of building customer intelligence into brands and experiences that compete and win. Material works with world-class companies to antici
Type of company
Mystery Shopping
Full Service
Qualitative Research
Full Service
Qualitative Research
Quantitative Research
Top benefits
Intelligent Growth
Behavioral Analytics
Brand Marketing & CRM
Customer Experience
Product Design
Location
New York, New York, United States
New York, New York, United States
Market Research Specialties
B2B Research Market & Competitive Intelligence
Customer Problem Detection / Dissatisfaction
Consumer Purchase Behavior Research
Shopper Insights
Customer Experience Research
Customer Experience Research
Business Issue: Brand / product / service launch
Business Issue: Brand repositioning
Business Issue: Develop, revitalise market
Business Issue: Gain new customers