Tru Market vs P&K Research
Company details
Description
Today's B2B and B2C markets are filled with blind spots and difficult to navigate. Dynamics such as Negotiated Pricing, Real-Time Discounting, Live Retention Offers, Competitor Attacks, Cross-Selling, and more make decision-making challenging. Managers need greater transparency and greater insigh
For 65+ years P&K Research has been a pioneering leader in research methods and analytics. Our expertise reveals the drivers of consumer acceptance across multiple categories including food, beverage, personal care, vitamins/supplements, and more. We offer customized solutions tailored to eve
Type of company
Mystery Shopping
Full Service
Qualitative Research
Full Service
Qualitative Research
Quantitative Research
Top benefits
Proven Expertise
Customized Solutions
Diverse Facilities
Commitment to Quality
Innovative Approach
Location
New York, New York, United States
Chicago, Illinois, United States
Market Research Specialties
B2B Research Market & Competitive Intelligence
Customer Problem Detection / Dissatisfaction
Consumer Purchase Behavior Research
Shopper Insights
Customer Experience Research
Consumer Market Research
Sensory Research
Legal Claims Substantiation Research
Product Optimization Research
Home Use Tests
Features and attributes
Images
---
Santa Ana Testing Room
Chicago Qual Kitchen
