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Dana Stanley
Greenbook’s Chief Revenue Officer
U&I Collaboration vs Material
Company details
Description
We are a Strategic Business Development & Products Research Technology firm that excels in the development of consumer-desired products and services. Using integrated technologies & understanding complex relationships among people, products & brand choices, we pinpoint innovative prod
Material is a global strategy, insights, design, and technology partner to companies striving for true customer centricity and ongoing relevance in a digital first, customer-led world. By leveraging proprietary, science-based tools that enable human understanding, we inform and create customer-ce
Type of company
Qualitative Consultant
Qualitative Research
Quantitative Research
Full Service
Qualitative Research
Quantitative Research
Top benefits
Customer Experience
Behavioral Analytics
Brand Marketing & CRM
Growth Strategy
Product Design
Location
Randolph, New Jersey, United States
New York, New York, United States
Market Research Specialties
Moderating with Consumers
Consumer Trends Research
Consumer Lifestyle & Value Trends
Psychological / Motivational Research
Product Development Research
Customer Experience Research
Business Issue: Brand / product / service launch
Business Issue: Brand repositioning
Business Issue: Develop, revitalise market
Business Issue: Gain new customers