Watch Me Think vs Informed Decisions Group, Inc.

Watch Me Think
Watch Me Think

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Informed Decisions Group, Inc.
Informed Decisions Group, Inc.

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Company details

Description

Hello! We’re Watch Me Think. And we’re the qual market research agency for when you can't afford to get it wrong. Real consumers film themselves as they use your products, shop, or go about daily life. Human researchers pore over every minute, tease out the threads and do the strategic thinking.

Informed Decisions Group, Inc. (IDG) is a full-service behavioral insights firm specializing in shopper research, customer behavior, and market strategy. We help brands understand how and why customers make decisions, across physical, digital, and hybrid environments, to drive conversion, brand e

Type of company

  • Full Service

  • International

  • Qualitative Consultant

  • Full Service

  • Qualitative Research

  • Quantitative Research

Top benefits

  • See real life situations, from your desk

  • Actionable insights that you can trust

  • You don’t have to lift a finger

  • “Annoyingly picky” quality research

  • Global coverage

    Location

    Chicago, Illinois, United States

    Avon, Ohio, United States

    Market Research Specialties

    • Home Use Tests

    • Multi-Country Studies

    • Packaging Testing

    • Product Testing

    • Mobile Ethnography

    • Eye Tracking

    • Shopper Insights

    • Full Service Market Research

    • Market Segmentation

    • Conjoint Analysis / Trade-off/Choice Modeling

    Features and attributes

  • Asynchronous platform
  • Behavioral capabilities
  • E-commerce
  • Mobile ethnography
  • Mobile platform
  • Mobile usability testing
  • Omnichannel
  • Physical product testing
  • Physical store
  • Unmoderated testing tools
  • VR / AR
  • Web usability testing
  • Asynchronous platform
  • Behavioral capabilities
  • E-commerce
  • Mobile ethnography
  • Mobile platform
  • Mobile usability testing
  • Omnichannel
  • Physical product testing
  • Physical store
  • Unmoderated testing tools
  • VR / AR
  • Web usability testing
  • Images

    Watch Me Think

    Consumer made videos at home

    Watch Me Think

    Consumer online videos

    Watch Me Think

    Consumer in-store videos

    Informed Decisions Group, Inc.

    Informed Decisions Group, Inc.

    Informed Decisions Group, Inc.