Hello! We’re Watch Me Think. And we’re the qual market research agency for when you can't afford to get it wrong. Real consumers film themselves as they use your products, shop, or go about daily life. Human researchers pore over every minute, tease out the threads and do the strategic thinking.
Informed Decisions Group, Inc. (IDG) is a full-service behavioral insights firm specializing in shopper research, customer behavior, and market strategy. We help brands understand how and why customers make decisions, across physical, digital, and hybrid environments, to drive conversion, brand e
Full Service
International
Qualitative Consultant
Full Service
Qualitative Research
Quantitative Research
See real life situations, from your desk
Actionable insights that you can trust
You don’t have to lift a finger
“Annoyingly picky” quality research
Global coverage
Chicago, Illinois, United States
Avon, Ohio, United States
Home Use Tests
Multi-Country Studies
Packaging Testing
Product Testing
Mobile Ethnography
Eye Tracking
Shopper Insights
Full Service Market Research
Market Segmentation
Conjoint Analysis / Trade-off/Choice Modeling
Consumer made videos at home
Consumer online videos
Consumer in-store videos