Watch Me Think vs Informed Decisions Group, Inc.

Watch Me Think
Watch Me Think

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Informed Decisions Group, Inc.
Informed Decisions Group, Inc.

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Company details

Description

Hello! We’re Watch Me Think. And we’re a team of market researchers who help companies watch what people, ummm.. well… think. And also do, feel and say, but “Watch Me Think, Do, Feel and Say” wasn’t quite as catchy, so here we are. 

All by asking people to video themselves doing things

Informed Decisions Group, Inc. (IDG) is a full-service behavioral insights firm specializing in shopper research, customer behavior, and market strategy. We help brands understand how and why customers make decisions, across physical, digital, and hybrid environments, to drive conversion, brand e

Type of company

  • Full Service

  • International

  • Qualitative Research

  • Full Service

  • Qualitative Research

  • Quantitative Research

Top benefits

  • See real life situations, from your desk

  • Actionable insights that you can trust

  • You don’t have to lift a finger

  • “Annoyingly picky” quality research

  • Global coverage

    Location

    Chicago, Illinois, United States

    Avon, Ohio, United States

    Market Research Specialties

    • Home Use Tests

    • Website Usability & UX

    • Market Research in Western Europe

    • Business Issue: Brand / product / service launch

    • Customer Experience Research

    • Eye Tracking

    • Shopper Insights

    • Full Service Market Research

    • Market Segmentation

    • Conjoint Analysis / Trade-off/Choice Modeling

    Features and attributes

  • Asynchronous platform
  • Behavioral capabilities
  • E-commerce
  • Mobile ethnography
  • Mobile platform
  • Mobile usability testing
  • Omnichannel
  • Physical product testing
  • Physical store
  • Unmoderated testing tools
  • VR / AR
  • Web usability testing
  • Asynchronous platform
  • Behavioral capabilities
  • E-commerce
  • Mobile ethnography
  • Mobile platform
  • Mobile usability testing
  • Omnichannel
  • Physical product testing
  • Physical store
  • Unmoderated testing tools
  • VR / AR
  • Web usability testing
  • Images

    Watch Me Think

    Consumer made videos at home

    Watch Me Think

    Consumer online videos

    Watch Me Think

    Consumer in-store videos

    Informed Decisions Group, Inc.

    Informed Decisions Group, Inc.

    Informed Decisions Group, Inc.