Watch Me Think vs Material

Watch Me Think
Watch Me Think

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Company details

Description

Hello! We’re Watch Me Think. And we’re the qual market research agency for when you can't afford to get it wrong. Real consumers film themselves as they use your products, shop, or go about daily life. Human researchers pore over every minute, tease out the threads and do the strategic thinking.

Material is a global growth intelligence company. For 50 years, Material has built behavioral science into the insights, strategies, brands, experiences and platforms that move markets. Its culture-shaping design studio, Aruliden, gives that work form, from identity and product to packaging and e

Type of company

  • Full Service

  • International

  • Qualitative Consultant

  • Full Service

  • Qualitative Research

  • Quantitative Research

Top benefits

  • See real life situations, from your desk

  • Actionable insights that you can trust

  • You don’t have to lift a finger

  • “Annoyingly picky” quality research

  • Global coverage

  • Intelligent Growth

  • Behavioral Analytics

  • Brand Marketing & CRM

  • Customer Experience

  • Product Design

Location

Chicago, Illinois, United States

New York, New York, United States

Market Research Specialties

  • Home Use Tests

  • Multi-Country Studies

  • Packaging Testing

  • Product Testing

  • Mobile Ethnography

  • Customer Experience Research

  • Business Issue: Brand / product / service launch

  • Business Issue: Brand repositioning

  • Business Issue: Develop, revitalise market

  • Business Issue: Gain new customers

Features and attributes

  • Advanced Analytics
  • Asset management
  • Asynchronous platform
  • Audience/Influencer Analytics
  • Behavioral capabilities
  • Brand management
  • Brand monitoring
  • Collaboration & Storytelling
  • Collaboration & workflow
  • Competitive Insights
  • Custom tracking surveys
  • E-commerce
  • Emotion & sentiment in video
  • Gen AI summaries & insights
  • Ideation and co-creation tools
  • Image identification
  • Insight Communities
  • Mobile UX and accessibility
  • Mobile ethnography
  • Mobile platform
  • Mobile usability testing
  • Natural language queries
  • Omnichannel
  • Physical product testing
  • Physical store
  • Proprietary data
  • Qual & quant integration
  • Qual-at-scale platform
  • Qualitative Data Analysis
  • Qualitative recruitment
  • Real-time tracking & alerts
  • Research communities
  • Social Media & Web Analytics
  • Social Media Monitoring
  • Survey Analysis
  • Synchronous platform
  • Templated & automated testing
  • Transcription quality
  • Unmoderated testing tools
  • Visual analysis tools
  • Web usability testing
  • Advanced Analytics
  • Asset management
  • Asynchronous platform
  • Audience/Influencer Analytics
  • Behavioral capabilities
  • Brand management
  • Brand monitoring
  • Collaboration & Storytelling
  • Collaboration & workflow
  • Competitive Insights
  • Custom tracking surveys
  • E-commerce
  • Emotion & sentiment in video
  • Gen AI summaries & insights
  • Ideation and co-creation tools
  • Image identification
  • Insight Communities
  • Mobile UX and accessibility
  • Mobile ethnography
  • Mobile platform
  • Mobile usability testing
  • Natural language queries
  • Omnichannel
  • Physical product testing
  • Physical store
  • Proprietary data
  • Qual & quant integration
  • Qual-at-scale platform
  • Qualitative Data Analysis
  • Qualitative recruitment
  • Real-time tracking & alerts
  • Research communities
  • Social Media & Web Analytics
  • Social Media Monitoring
  • Survey Analysis
  • Synchronous platform
  • Templated & automated testing
  • Transcription quality
  • Unmoderated testing tools
  • Visual analysis tools
  • Web usability testing
  • Images

    Watch Me Think

    Consumer made videos at home

    Watch Me Think

    Consumer online videos

    Watch Me Think

    Consumer in-store videos

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