YouGov vs Horowitz Research, A Division of M/A/R/C Research

Horowitz Research, A Division of M/A/R/C Research
Horowitz Research, A Division of M/A/R/C Research

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Company details

Description

YouGov is a global research data and analytics group. Our mission is to offer unparalleled insight into what the world really thinks and does.

With operations in the Americas, Europe, the Middle East, India and Asia Pacific, we have one of the world’s largest research netwo

Today, having a research partner with deep experience in cultural insights is a must. Horowitz is not just a great multicultural and diverse research company, we are a great research company for a multicultural and diverse world. We have been a thought leader in the multicultural space for more t

Type of company

  • Full Service

  • Syndicated Research

  • Panels / Communities

  • Consulting

  • Syndicated Research

  • Full Service

Top benefits

  • The most accurate data

  • The most engaged panel members

  • The most pioneering tech

  • The most trusted experts

  • The most quoted research firm

  • Consumer Insights

  • Multicultural Research

  • Gen Z Research

  • Accelerated Solutions

  • Full Service

Location

New York, New York, United States

Plano, Texas, United States

Market Research Specialties

  • Online Surveys

  • Omnibus Surveys

  • Brand Image Tracking

  • Online In-Depth & One-on-One Interviews

  • Advertising Research

  • Market Research with Generation Z

  • Agile Market Research

  • Healthcare & Medical [market sector expertise]

  • Retail Industry [market sector expertise]

  • Market Research with LGBTQ Audiences

Features and attributes

  • Brand management
  • Brand monitoring
  • Custom dashboards
  • Custom tracking surveys
  • E-commerce
  • Gen AI summaries & insights
  • Insight Communities
  • Integration w. marketing tools
  • Live Forums and Chats
  • Mobile UX and accessibility
  • Mobile platform
  • Natural language queries
  • Omnibus brand tracking
  • Panel / Panel management
  • Physical store
  • Proprietary data
  • Qual & quant integration
  • Qual-at-scale platform
  • Real-time tracking & alerts
  • Syndicated brand panels
  • Target feasibility estimates
  • Text & sentiment analytics
  • Transcription quality
  • Visual analysis tools
  • Brand management
  • Brand monitoring
  • Custom dashboards
  • Custom tracking surveys
  • E-commerce
  • Gen AI summaries & insights
  • Insight Communities
  • Integration w. marketing tools
  • Live Forums and Chats
  • Mobile UX and accessibility
  • Mobile platform
  • Natural language queries
  • Omnibus brand tracking
  • Panel / Panel management
  • Physical store
  • Proprietary data
  • Qual & quant integration
  • Qual-at-scale platform
  • Real-time tracking & alerts
  • Syndicated brand panels
  • Target feasibility estimates
  • Text & sentiment analytics
  • Transcription quality
  • Visual analysis tools
  • Images

    YouGov

    YouGov

    YouGov

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