iMotions vs Highlight
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Company details
Description
iMotions is on a mission to humanize technology by providing complete insight into human emotion, cognition, and visual attention. Founded to bridge the gap between human behavior and digital technology, iMotions merged with Affectiva in 2025 combining iMotions’ world-leading biosensor platform w
Highlight is the definitive product intelligence platform enabling brands to create products people love. Powered by a proprietary community, seamless logistics, expert research methodologies, and AI-driven analytics, Highlight’s p
Type of company
Software & Technology
Qualitative Research
Data & Analytics
Data & Analytics
Qualitative Research
Software & Technology
Top benefits
Ethical AI-based approach
Robust & diverse database
100K+ videos tested
Normative benchmarks
Seamless integration
>90% Completion Rates
Expert Research Blueprints
Turnkey Logistics
High Quality Respondents
Real-Time Data Dashboards
Location
Boston, Massachusetts, United States
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Market Research Specialties
Facial Coding & Analysis
Advertising Effectiveness Research
Emotional Measurement
Movies / Streaming / TV Market Research
Neuromarketing
Home Use Tests
Foods & Nutrition [market sector expertise]
Pet Owners / Foods / Supplies [market sector expertise]
Market Research with Children
Beverages [market sector expertise]
Features and attributes
Demo recording
Images
