iMotions vs The Harris Poll
Company details
Description
iMotions is on a mission to humanize technology by providing complete insight into human emotion, cognition, and visual attention. Founded to bridge the gap between human behavior and digital technology, iMotions merged with Affectiva in 2025 combining iMotions’ world-leading biosensor platform w
The Harris Poll is a global public opinion, analytics, and market research consultancy that helps organizations navigate disruption and lead with confidence. We reveal society’s authentic values to empower better decision-making in an era defined by economic volatility, AI transformation, and mou
Type of company
Software & Technology
Qualitative Research
Data & Analytics
Data & Analytics
Software & Technology
Support Services
Top benefits
Ethical AI-based approach
Robust & diverse database
100K+ videos tested
Normative benchmarks
Seamless integration
Institutional credibility
Strategic intelligence
Modern technology
Advisory-first approach
Location
Boston, Massachusetts, United States
Chicago, Illinois, United States
Market Research Specialties
Facial Coding & Analysis
Advertising Effectiveness Research
Emotional Measurement
Movies / Streaming / TV Market Research
Neuromarketing
Business Issue: Brand / product / service launch
Business Issue: Increase awareness
Advertising Effectiveness Research
Brand Equity Research
Customer Satisfaction Research
Images
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