RESEARCH STRATEGY GROUP is an insights agency focused on innovation, with offices in Toronto, New York, Minneapolis, and London. Our focus is on the unconscious, emotional, and implicit measures that help understand consumer behavior.
EMOTIONAL AND RATIONAL MEASUREMENT: We approach research
Key areas of focus include media, technology, video games, healthcare and kids.
We conduct projects such as focus groups, surveys, usability testing, ethnography, strategic analysis and video game playa
Consulting
Full Service
Qualitative Consultant
Full Service
Qualitative Consultant
Quantitative Research
Discrete Choice Modeling
Choice-based Segmentation
Applied Ethnography
Behavioral Science
Psychoanalytics
Insights are actionable.
We solve problems.
We work collaboratively.
We're agile.
We love research!
TORONTO, Ontario, Canada
Berkeley, California, United States
Alcoholic Beverages [market sector expertise]
Casinos & Gambling [market sector expertise]
Healthcare & Medical [market sector expertise]
Packaged Goods [market sector expertise]
Market Simulation & Modeling
Healthcare & Medical [market sector expertise]
Product Usability Testing
Ethnography
Moderating of Online Focus Groups & Interviews
Online Surveys