thinktank research & strategy vs Material
Company details
Description
Key areas of focus include media, technology, video games, healthcare and kids.
We conduct projects such as focus groups, surveys, usability testing, ethnography, strategic analysis and video game playa
Material is an intelligent growth company. Fueled by a powerful core in market research, behavioral science and data analytics, Material has a fifty-year history of building customer intelligence into brands and experiences that compete and win. Material works with world-class companies to antici
Type of company
Full Service
Qualitative Consultant
Quantitative Research
Full Service
Qualitative Research
Quantitative Research
Top benefits
Insights are actionable.
We solve problems.
We work collaboratively.
We're agile.
We love research!
Intelligent Growth
Behavioral Analytics
Brand Marketing & CRM
Customer Experience
Product Design
Location
Berkeley, California, United States
New York, New York, United States
Market Research Specialties
Healthcare & Medical [market sector expertise]
Product Usability Testing
Ethnography
Moderating of Online Focus Groups & Interviews
Online Surveys
Customer Experience Research
Business Issue: Brand / product / service launch
Business Issue: Brand repositioning
Business Issue: Develop, revitalise market
Business Issue: Gain new customers