Key areas of focus include media, technology, video games, healthcare and kids.
We conduct projects such as focus groups, surveys, usability testing, ethnography, strategic analysis and video game playa
For 65+ years P&K Research has been a pioneering leader in research methods and analytics. Our expertise reveals the drivers of consumer acceptance across multiple categories including food, beverage, personal care, vitamins/supplements, and more. We offer customized solutions tailored to eve
Full Service
Qualitative Consultant
Quantitative Research
Full Service
Qualitative Research
Quantitative Research
Insights are actionable.
We solve problems.
We work collaboratively.
We're agile.
We love research!
Proven Expertise
Customized Solutions
Diverse Facilities
Commitment to Quality
Innovative Approach
Berkeley, California, United States
Chicago, Illinois, United States
Healthcare & Medical [market sector expertise]
Product Usability Testing
Ethnography
Moderating of Online Focus Groups & Interviews
Online Surveys
Consumer Market Research
Sensory Research
Legal Claims Substantiation Research
Product Optimization Research
Home Use Tests
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Santa Ana Testing Room
Chicago Qual Kitchen