Alex Dobromir

Every brand's AI engine can dream up a hundred concepts an hour — but can't taste, smell or feel one. AI can imagine a product; only people can experience one. Dan Jenkins and Alex Dobromir show why product testing's physical-human core is where AI-era value concentrates, not disappears — and how to build a compounding intelligence ecosystem around it that gets better products to market faster. Key Takeaways:  1. AI can imagine a product; only people can experience one — sensory truth is the scarce asset. 2. Don't replace the human sensory core with AI — build a compounding intelligence engine around it. 3. It is time to act. Product people can transform their own systems, or corporate will do it to them.