Dan Jenkins

Global Head of Product Hub

Product Hub by MMR

As Global Head of Product Hub, I have over 14 years of experience helping clients drive growth through data-led marketing consultancy and market research. With extensive expertise across quantitative and qualitative research, innovation, product development, brand, communications and cultural insight, I have a proven track record of shaping strategy, winning new business and growing client relationships.

Sessions

Sep 23

2:20 PM - 2:40 PM EDT

Robots Don't Get Goosebumps: How to Make the Human Element of Product Testing Compound with AI

Every brand's AI engine can dream up a hundred concepts an hour — but can't taste, smell or feel one. AI can imagine a product; only people can experience one. Dan Jenkins and Alex Dobromir show why product testing's physical-human core is where AI-era value concentrates, not disappears — and how to build a compounding intelligence ecosystem around it that gets better products to market faster.

Key Takeaways:

1. AI can imagine a product; only people can experience one — sensory truth is the scarce asset.

2. Don't replace the human sensory core with AI — build a compounding intelligence engine around it.

3. It is time to act. Product people can transform their own systems, or corporate will do it to them.

Also speaking

Alex Dobromir

Product Manager Band II, Product Hub by MMR

Speaker

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