Anita Janssen

Senior Strategy Director

Human8

Anita is an experienced researcher in the field of innovation and has guided many companies on their journey to increase the success rate of innovation. She is a firm believer that starting with a relevant, exiting and emotional insight lies at the core of this. In her quest to make brands write better insights, she has learned that this is hard work and requires devotion, time & effort. She is excited to explore how AI can help us improve these skills. Part of Human8 since 2011.

Sessions

Sep 23

11:30 AM - 11:50 AM EDT

Fueling Alliance Pharmaceutical's Next Wave of Innovation

How can AI accelerate innovation without losing the human core? Using insight communities, crowdsourcing, expert interviews and AI-powered workshops in the US and China, Human8 helped Alliance Pharma turn scar-care needs into 30 concepts. We’ll share three AI use cases: idea generation, idea clustering/prioritization and real-time concept visualization, and how human insight remained central.

Key Takeaways:

1. AI is a good enabler for innovation processes, BUT it should never replace human critical thinking.

2. This Human Critical Thinking starts with the way your prompts look like.

3. The foundation should always be & continue to be: Real, human data.

Also speaking

Bronwen Aldridge

Global VP Consumer Insight & Analytics, Alliance Pharmaceuticals

Speaker

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