Anita Janssen

How can AI accelerate innovation without losing the human core? Using insight communities, crowdsourcing, expert interviews and AI-powered workshops in the US and China, Human8 helped Alliance Pharma turn scar-care needs into 30 concepts. We’ll share three AI use cases: idea generation, idea clustering/prioritization and real-time concept visualization, and how human insight remained central. Key Takeaways: 1. AI is a good enabler for innovation processes, BUT it should never replace human critical thinking. 2. This Human Critical Thinking starts with the way your prompts look like. 3. The foundation should always be & continue to be: Real, human data.