Bronwen Aldridge

Global VP Consumer Insight & Analytics

Alliance Pharmaceuticals

Bronwen has spent over two decades helping organisations understand the consumer. After holding a variety of global insight leadership roles at Mars and ultimately serving as VP of Insight for Mars Food, Bronwen now leads consumer insight at Alliance Pharmaceuticals. Passionate about combining human understanding with innovation, Bronwen works at the intersection of consumer behaviour, technology, and growth.

Sessions

Sep 23

11:30 AM - 11:50 AM EDT

Fueling Alliance Pharmaceutical's Next Wave of Innovation

How can AI accelerate innovation without losing the human core? Using insight communities, crowdsourcing, expert interviews and AI-powered workshops in the US and China, Human8 helped Alliance Pharma turn scar-care needs into 30 concepts. We’ll share three AI use cases: idea generation, idea clustering/prioritization and real-time concept visualization, and how human insight remained central.

Key Takeaways:

1. AI is a good enabler for innovation processes, BUT it should never replace human critical thinking.

2. This Human Critical Thinking starts with the way your prompts look like.

3. The foundation should always be & continue to be: Real, human data.

Also speaking

Anita Janssen

Senior Strategy Director, Human8

Speaker

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