David has been a member of the Consumer Insights team at DISH for 8 years, where he leads Consumer Insights for the DISH and Sling brands. Prior to joining DISH, he worked at Harris Interactive for 16 years, where he consulted with companies in the automotive and transportation industries. Afterwards, he worked at GfK for 6 years, where he focused on customer experience research and consulted with clients across a variety of industries. David is originally from Youngstown, Ohio, where he attended Youngstown State University for both his undergraduate Marketing and MBA degrees.
Sessions
Sep 24
3:30 PM - 4:10 PM EDT
AI Is Commoditizing Research. Now What? A Town Hall Discussion
AI is making more of the research process faster, cheaper, and accessible to people well beyond the traditional insights function. If generating research and producing answers are no longer scarce capabilities, where will the industry’s value come from next?
Brand-side insights professionals and leaders from major agency and technology partners will publicly have an open and honest discussion about what organizations will still need, value, and pay for in this new environment. They’ll explore which capabilities are becoming commodities, where human expertise and partnership will matter most, and how insights teams and providers must evolve to remain essential. This will not be a panel with polished answers. It'll be an open debate about what happens next and what kind of industry we want to build.
Also speaking
Karen Lynch
Chief Programming Officer & Chief of Staff, Greenbook
