Lisa Courtade

AI is making more of the research process faster, cheaper, and accessible to people well beyond the traditional insights function. If generating research and producing answers are no longer scarce capabilities, where will the industry’s value come from next? Brand-side insights professionals and leaders from major agency and technology partners will publicly have an open and honest discussion about what organizations will still need, value, and pay for in this new environment. They’ll explore which capabilities are becoming commodities, where human expertise and partnership will matter most, and how insights teams and providers must evolve to remain essential. This will not be a panel with polished answers. It'll be an open debate about what happens next and what kind of industry we want to build.