Lisa joined Organon for the opportunity to build a new team with the power to leverage the full suite of insights capabilities to understand and deliver on the unmet needs in women’s health. Creating a boundaryless organization with skills in analytics and decision science, marketing research, strategic forecasting, foresight, social, experience design and competitive intelligence, she is dedicated to creating innovative, compliant solutions to the challenges facing patients, providers, and payers in healthcare.
Sessions
Sep 24
3:30 PM - 4:10 PM EDT
AI Is Commoditizing Research. Now What? A Town Hall Discussion
AI is making more of the research process faster, cheaper, and accessible to people well beyond the traditional insights function. If generating research and producing answers are no longer scarce capabilities, where will the industry’s value come from next?
Brand-side insights professionals and leaders from major agency and technology partners will publicly have an open and honest discussion about what organizations will still need, value, and pay for in this new environment. They’ll explore which capabilities are becoming commodities, where human expertise and partnership will matter most, and how insights teams and providers must evolve to remain essential. This will not be a panel with polished answers. It'll be an open debate about what happens next and what kind of industry we want to build.
Also speaking
Karen Lynch
Chief Programming Officer & Chief of Staff, Greenbook
