Dr. Beatrice Capestany

Vice President of Solutions

quantilope

Dr. Beatrice Capestany is Vice President of Solutions at quantilope with expertise in advanced quantitative research methodologies. Prior to joining quantilope, Beatrice earned a Ph.D. in Psychology & Neuroscience from Duke University studying human behavior with an emphasis on learning how and why people make the decisions they do. Beatrice now spends her time working with Insights Leaders at global brands helping them to enhance the quality and efficiency of their work through research technology while guiding them on the research solutions for their unique business needs.

Sessions

Sep 24

10:00 AM - 10:30 AM EDT

Beyond the Hype: How We Built & Validated Category Twins for Early-Stage Research

From quantilabs experiment to validated solution: How Category Twins helps brands de-risk innovation in minutes.

Synthetic data has generated massive buzz in market research—along with a healthy dose of skepticism. So, what does it actually take to transform an AI experiment into a trusted, enterprise-grade research tool?

With Category Twins about to be fully released on the quantilope platform, join Dr. Jannik Meyners, Vice President of Data Science & AI, and Dr. Beatrice Capestany, Vice President of Solutions, for an exclusive look behind the scenes at our development journey. We’ll walk through how Category Twins evolved from our early-stage innovation hub, quantilabs, into a validated solution tested alongside 25 pilot clients.

In this session, you’ll learn:

Where the data comes from: How we transform high-quality tracking data into interactive, reliable buyer personas.
The innovation roadmap: How real-world client feedback refined the tool from early beta to full release.
Practical application: How to "Interview" your Category Twins to test early-stage ideas and de-risk strategy in minutes—before spending budget in the real market.

Also speaking

Dr. Jannik Meyners

Vice President of Data Science & AI, quantilope

Speaker

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