Dr. Jannik Meyners

Vice President of Data Science & AI

quantilope

Dr. Jannik Meyners is the Vice President of Data Science & AI at quantilope where he is leading the automation of advanced methods as well as the application of machine learning and AI within the quantilope platform. Before joining quantilope, Jannik was a consultant for marketing analytics at McKinsey & Company supporting many well-known companies in the application and automation of quantitative marketing methods. Jannik holds a Ph.D. in Marketing Science from the University of Hamburg. His research has been published in leading international journals and has received several awards.

Sessions

Sep 24

10:00 AM - 10:30 AM EDT

Beyond the Hype: How We Built & Validated Category Twins for Early-Stage Research

From quantilabs experiment to validated solution: How Category Twins helps brands de-risk innovation in minutes.

Synthetic data has generated massive buzz in market research—along with a healthy dose of skepticism. So, what does it actually take to transform an AI experiment into a trusted, enterprise-grade research tool?

With Category Twins about to be fully released on the quantilope platform, join Dr. Jannik Meyners, Vice President of Data Science & AI, and Dr. Beatrice Capestany, Vice President of Solutions, for an exclusive look behind the scenes at our development journey. We’ll walk through how Category Twins evolved from our early-stage innovation hub, quantilabs, into a validated solution tested alongside 25 pilot clients.

In this session, you’ll learn:

Where the data comes from: How we transform high-quality tracking data into interactive, reliable buyer personas.
The innovation roadmap: How real-world client feedback refined the tool from early beta to full release.
Practical application: How to "Interview" your Category Twins to test early-stage ideas and de-risk strategy in minutes—before spending budget in the real market.

Also speaking

Dr. Beatrice Capestany

Vice President of Solutions, quantilope

Speaker

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