Dr. Jannik Meyners

From quantilabs experiment to validated solution: How Category Twins helps brands de-risk innovation in minutes. Synthetic data has generated massive buzz in market research—along with a healthy dose of skepticism. So, what does it actually take to transform an AI experiment into a trusted, enterprise-grade research tool? With Category Twins about to be fully released on the quantilope platform, join Dr. Jannik Meyners, Vice President of Data Science & AI, and Dr. Beatrice Capestany, Vice President of Solutions, for an exclusive look behind the scenes at our development journey. We’ll walk through how Category Twins evolved from our early-stage innovation hub, quantilabs, into a validated solution tested alongside 25 pilot clients. In this session, you’ll learn: •Where the data comes from: How we transform high-quality tracking data into interactive, reliable buyer personas. •The innovation roadmap: How real-world client feedback refined the tool from early beta to full release. •Practical application: How to "Interview" your Category Twins to test early-stage ideas and de-risk strategy in minutes—before spending budget in the real market.