Eric Knoben

Head of Insights

Listen Labs

Eric has spent 15 years in the insights industry, including as VP of Product Strategy at The Harris Poll and most recently as founder and President of Emerald Research Group, a full-service market research firm. For much of his career he worked embedded in Microsoft's product teams. He was one of Listen Labs' earliest customers, using AI-moderated research across client engagements before joining the company to lead its in-house insights team. At Listen, he guides research methodology and works with customer insights teams on operationalizing AI in their research practice. He is based in Seattle.

Sessions

Sep 24

1:40 PM - 2:00 PM EDT

Demo: AI-Moderated Research in Action: A Live Look at Listen

AI is changing research, but what's useful is hard to separate from the hype. Eric Knoben, Head of Insights at Listen Labs and former President of Emerald Research, shares where AI earns a place in the research process and where teams keep it out. Then Ryan Kelly, Insights Lead, demos Listen and shows exactly how it works, live, so you can judge it for yourself.

Key Takeaways:

1. When to use AI-moderated interviews vs. human-led studies, and how to combine them

2. Guardrails for data quality, recruitment, and governance: what to automate and when not to

3. How insights teams operationalize AI research, with lessons to apply this quarter

Also speaking

Ryan Kelly

Insights Lead, Listen Labs

Speaker

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