Ryan Kelly

Insights Lead

Listen Labs

Ryan leads strategic insights projects for Fortune 100 companies at Listen Labs, partnering with teams at Microsoft, Keurig Dr Pepper, and Sony. Before Listen, he spent nearly four years at Quadrant Strategies, a mixed-method research consultancy, where he helped major brands and Fortune 500 companies shape marketing campaigns, guide reputation strategy, and plan product launches.

Sessions

Sep 24

1:40 PM - 2:00 PM EDT

Demo: AI-Moderated Research in Action: A Live Look at Listen

AI is changing research, but what's useful is hard to separate from the hype. Eric Knoben, Head of Insights at Listen Labs and former President of Emerald Research, shares where AI earns a place in the research process and where teams keep it out. Then Ryan Kelly, Insights Lead, demos Listen and shows exactly how it works, live, so you can judge it for yourself.

Key Takeaways:

1. When to use AI-moderated interviews vs. human-led studies, and how to combine them

2. Guardrails for data quality, recruitment, and governance: what to automate and when not to

3. How insights teams operationalize AI research, with lessons to apply this quarter

Also speaking

Eric Knoben

Head of Insights, Listen Labs

Speaker

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