Ryan Kelly

AI is changing research, but what's useful is hard to separate from the hype. Eric Knoben, Head of Insights at Listen Labs and former President of Emerald Research, shares where AI earns a place in the research process and where teams keep it out. Then Ryan Kelly, Insights Lead, demos Listen and shows exactly how it works, live, so you can judge it for yourself. Key Takeaways: 1. When to use AI-moderated interviews vs. human-led studies, and how to combine them 2. Guardrails for data quality, recruitment, and governance: what to automate and when not to 3. How insights teams operationalize AI research, with lessons to apply this quarter