Jim Cummings

Head of Product; Associate Professor

Viewpoints AI; Boston University

Jim holds a Ph.D. in Communication from Stanford and specializes in human-computer interaction and the psychology of media. He has authored 50+ publications with over 4,000 citations, built on studies with more than 12,000 human participants. Over the last 11+ years he has consulted on research for major firms like Cisco and Meta and for start-ups across virtual reality and social gaming, and served as a UX researcher at Google X.

Sessions

Sep 24

1:10 PM - 1:40 PM EDT

After the First AI Readout: Iterative Synthetic Research

Synthetic research can deliver a fast first read, but its greatest value often comes from what happens next. Using one realistic business question, we'll show how rapid follow-up studies help teams challenge early findings, test stronger alternatives, reveal important boundary conditions, and refine leading ideas. The result isn't just a faster answer, but a more informed decision.

Key Takeaways:

1. Know when a synthetic finding is exploratory, directional, or decision-ready.

2. Use controlled reruns to see what holds, what changes, and why.

3. Learn to design research programs instead of standalone studies.

Also speaking

Leo Yeykelis

Founder & CEO, Viewpoints AI

Speaker

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