Leo Yeykelis

Founder & CEO

Viewpoints AI

Leo founded Viewpoints.ai after 12+ years leading research at Vine, Google, Waymo, VMware, and Toyota. He holds a Stanford Ph.D. in Human-Computer Interaction (Communication). His media psychology research has drawn 2,500+ citations and has been covered in Sports Illustrated, Psychology Today, and CNBC.

Sessions

Sep 24

1:10 PM - 1:40 PM EDT

After the First AI Readout: Iterative Synthetic Research

Synthetic research can deliver a fast first read, but its greatest value often comes from what happens next. Using one realistic business question, we'll show how rapid follow-up studies help teams challenge early findings, test stronger alternatives, reveal important boundary conditions, and refine leading ideas. The result isn't just a faster answer, but a more informed decision.

Key Takeaways:

1. Know when a synthetic finding is exploratory, directional, or decision-ready.

2. Use controlled reruns to see what holds, what changes, and why.

3. Learn to design research programs instead of standalone studies.

Also speaking

Jim Cummings

Head of Product; Associate Professor, Viewpoints AI; Boston University

Speaker

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