Announcing the 2026 Insight Innovation Competition Finalists at IIEX Europe
Some of the most important shifts in the insights industry start long before they become mainstream. They begin with teams experimenting with new ways to understand people, analyze data, predict behavior, and help businesses make smarter decisions faster.
Greenbook’s Insight Innovation Competition was created to bring those ideas into the spotlight.
We’re now announcing the five finalists for the 2026 Insight Innovation Competition at IIEX Europe, presented in partnership with IDX.
These companies will soon take the stage in front of a live audience of insights leaders, practitioners, and buyers to demonstrate how their solutions are shaping the future of the industry.
The 2026 Finalists at IIEX Europe
This year’s finalists reflect the growing convergence of AI, behavioral modeling, predictive analytics, and decision intelligence across the insights industry. Each company brings a different perspective on how teams can move faster, uncover deeper understanding, and make more confident business decisions.
Agentic Planogram Discovery Platform, by VST
VST is transforming how retailers and CPG brands interact with planogram data through an agentic discovery platform built on years of structured shelf and store intelligence. Instead of navigating spreadsheets and disconnected dashboards, teams can explore opportunities conversationally, uncovering insights related to assortment, layout optimization, store expansion, and supply chain efficiency. The platform represents a new approach to shopper insights and category management centered on real-time discovery and decision support.
Electric Twin
Electric Twin develops predictive behavioral models built on real demographic, cultural, and behavioral data rather than AI-generated assumptions. Its platform enables teams to simulate audience responses, test ideas, and explore conversations at scale through instant quantitative and qualitative outputs. Grounded in social science and validated through academic research, Electric Twin is focused on making large-scale human behavior prediction more accessible and actionable for enterprise teams.
Priceagent – Prediction Demand Engine
Priceagent is rethinking pricing research with its Prediction Demand Engine, a proprietary system designed to model willingness to pay as a dynamic demand curve rather than a fixed range. The platform identifies optimal pricing points, revenue opportunities, and psychological pricing barriers with speed and precision, allowing teams to move from pricing questions to actionable decisions in a fraction of the time required by traditional methods.
Platinum, by Bayes Price
Platinum combines advanced research analysis capabilities with AI agents designed to work like experienced researchers. The platform can identify meaningful data cuts, surface patterns, generate visualizations, build narratives, and assemble strategic reports with full traceability back to the source data. By streamlining complex analytical workflows, Platinum helps insight teams accelerate decision-making while reducing traditional time and resource constraints.
Socialtrait
Socialtrait is building a large-scale behavioral simulation platform designed to model how people influence, react to, and shape one another within realistic social environments. Its AI agents retain persistent identities across research environments, including surveys, focus groups, and customer experience simulations, allowing brands to study behavior in more dynamic and human ways. The result is faster, more predictive insight generation grounded in social interaction rather than isolated responses.
What Happens Next
Finalists will present their solutions live on June 23, 2026, during day one of IIEX Europe in Amsterdam. They’ll be evaluated by a panel of industry judges, and attendees will have the opportunity to vote for the Audience Favorite, recognizing the solution that resonates most with the live audience.
Get Involved
- Get your ticket for IIEX Europe to watch the finalists pitch live and cast your vote for the Audience Favorite.
- Apply to compete at IIEX West 2026 and put your solution in front of the global insights community.
- Sign up for updates to be notified when applications open for the 2027 Insight Innovation Competition at IIEX Europe.
About the Insight Innovation Competition
Since 2013, Greenbook’s Insight Innovation Competition has created a platform for early-stage companies, emerging technologies, and new methodologies to gain visibility within the global insights community.
As part of the Insight Innovation Exchange (IIEX) conference series, the competition connects innovators directly with decision-makers who are actively looking for better ways to work. It’s where new ideas are introduced, tested, and often become part of the industry’s emerging best practices.