Cesar Lastra

Insights, Strategy and Innovation Consultant

Royal Canin

Cesar Lastra is a global insights and innovation leader at Royal Canin, where he focuses on turning consumer understanding into actionable growth opportunities. With over 20 years of experience across client, agency and entrepreneurial roles, he brings a distinctive perspective on how insight can unlock innovation. Cesar has worked with organisations including Coca-Cola, SABMiller and Suntory, and specialises in agile research, design thinking and capability building. He is particularly interested in how teams can embed more collaborative, human-centred approaches to accelerate new product development and drive real-world impact.

Sessions

Jun 24

12:05 PM - 12:25 PM GMT+2

Blue Stage

AI for Quant Research

Innovation

Shopper & Pack Testing

Validation / Verification

Bringing AI-Powered Pack Testing into a Global Brand

Royal Canin and Pernod Ricard join Behaviorally for an honest discussion on adopting AI-powered pack testing inside global brands. Cesar Lastra makes the case for why traditional approaches must evolve, while Maxime Rumml shares real pilot learnings, early impressions, and what it takes for AI to earn trust in insights workflows.

Key Takeaways:

1. Modern innovation demands faster, smarter approaches to pack testing.

2. AI earns a role in insights when teams can trust the process and outputs.

3. Real-world pilots show how AI-powered testing fits into daily workflows.

Also speaking

Katie O'Connor

SVP, Key Accounts, Behaviorally

Speaker

Maxime Rumml

Consumer Insight Manager, Pernod Ricard

Speaker