Cesar Lastra

Insights, Strategy and Innovation Consultant

Royal Canin

Cesar Lastra is a global insights and innovation leader at Royal Canin, where he focuses on turning consumer understanding into actionable growth opportunities. With over 20 years of experience across client, agency and entrepreneurial roles, he brings a distinctive perspective on how insight can unlock innovation. Cesar has worked with organisations including Coca-Cola, SABMiller and Suntory, and specialises in agile research, design thinking and capability building. He is particularly interested in how teams can embed more collaborative, human-centred approaches to accelerate new product development and drive real-world impact.