Maxime Rumml

Consumer Insight Manager

Pernod Ricard

Maxime Rumml is a Consumer Insights Manager at Pernod Ricard, where he works to make consumer understanding accessible and actionable across the business. Based in Paris, he collaborates closely with marketing, innovation and operations teams to ensure the consumer perspective shapes decisions from early ideas through to execution. Maxime brings a strong research background, with experience spanning agency and client-side roles, and is passionate about translating insight into practical tools, frameworks and experiences that drive better decisions and brand outcomes.