Maxime Rumml

Consumer Insight Manager

Pernod Ricard

Maxime Rumml is a Consumer Insights Manager at Pernod Ricard, where he works to make consumer understanding accessible and actionable across the business. Based in Paris, he collaborates closely with marketing, innovation and operations teams to ensure the consumer perspective shapes decisions from early ideas through to execution. Maxime brings a strong research background, with experience spanning agency and client-side roles, and is passionate about translating insight into practical tools, frameworks and experiences that drive better decisions and brand outcomes.

Sessions

Jun 24

12:05 PM - 12:25 PM GMT+2

Blue Stage

Matt Gibbs

AI for Quant Research

Innovation

Shopper & Pack Testing

Validation / Verification

Bringing AI-Powered Pack Testing into a Global Brand

Royal Canin and Pernod Ricard join Behaviorally for an honest discussion on adopting AI-powered pack testing inside global brands. Cesar Lastra makes the case for why traditional approaches must evolve, while Maxime Rumml shares real pilot learnings, early impressions, and what it takes for AI to earn trust in insights workflows. Key Takeaways: 1. Modern innovation demands faster, smarter approaches to pack testing. 2. AI earns a role in insights when teams can trust the process and outputs. 3. Real-world pilots show how AI-powered testing fits into daily workflows.

Also speaking

Katie O'Connor

SVP, Key Accounts, Behaviorally

Speaker

Cesar Lastra

Insights, Strategy and Innovation Consultant, Royal Canin

Speaker