Katie O'Connor

SVP, Key Accounts

Behaviorally

Katie O’Connor is Senior Vice President, Key Accounts at Behaviorally, where she partners with global brands to turn behavioural data into smarter shopper and growth strategies. She has over 15 years’ experience in consumer insights and research innovation. Katie specialises in translating behavioural thinking into actionable strategies across packaging, branding and marketing, and is passionate about the role of emerging technologies in shaping the future of insights.