Katie O’Connor is Senior Vice President, Key Accounts at Behaviorally, where she partners with global brands to turn behavioural data into smarter shopper and growth strategies. She has over 15 years’ experience in consumer insights and research innovation. Katie specialises in translating behavioural thinking into actionable strategies across packaging, branding and marketing, and is passionate about the role of emerging technologies in shaping the future of insights.
Sessions
Jun 24
12:05 PM - 12:25 PM GMT+2
Blue Stage
Matt Gibbs
AI for Quant Research
Innovation
Shopper & Pack Testing
Validation / Verification
Bringing AI-Powered Pack Testing into a Global Brand
Also speaking
Cesar Lastra
Insights, Strategy and Innovation Consultant, Royal Canin
