Katie O'Connor

SVP, Key Accounts

Behaviorally

Katie O’Connor is Senior Vice President, Key Accounts at Behaviorally, where she partners with global brands to turn behavioural data into smarter shopper and growth strategies. She has over 15 years’ experience in consumer insights and research innovation. Katie specialises in translating behavioural thinking into actionable strategies across packaging, branding and marketing, and is passionate about the role of emerging technologies in shaping the future of insights.

Sessions

Jun 24

12:05 PM - 12:25 PM GMT+2

Blue Stage

AI for Quant Research

Innovation

Shopper & Pack Testing

Validation / Verification

Bringing AI-Powered Pack Testing into a Global Brand

Royal Canin and Pernod Ricard join Behaviorally for an honest discussion on adopting AI-powered pack testing inside global brands. Cesar Lastra makes the case for why traditional approaches must evolve, while Maxime Rumml shares real pilot learnings, early impressions, and what it takes for AI to earn trust in insights workflows.

Key Takeaways:

1. Modern innovation demands faster, smarter approaches to pack testing.

2. AI earns a role in insights when teams can trust the process and outputs.

3. Real-world pilots show how AI-powered testing fits into daily workflows.

Also speaking

Cesar Lastra

Insights, Strategy and Innovation Consultant, Royal Canin

Speaker

Maxime Rumml

Consumer Insight Manager, Pernod Ricard

Speaker

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