Dorota Wyrwińska-Piskorska

As AI expands rapidly, separating truth from fakes is getting harder. Zymetria partnered with Glaut to explore how people perceive AI in the disinformation era. In this session, we will share key AI hopes and fears, how AIMI (AI-Moderated Interviews) worked to uncover human emotions and reflections, and how researchers can leverage AI responsibly to deliver meaningful insights. Key Takeaways: 1. People fear AI misuse more than AI itself – so responsible AI research matters more than ever 2. AIMI, when used thoughtfully, reveals deeply human emotions instead of dehumanizing conversations 3. Controlling sample is key to prevent bias and make sure we talk not solely with AI enthusiasts