Dorota Wyrwińska-Piskorska

Senior Consultant

Zymetria

Dorota Wyrwińska-Piskorska is a Senior Consultant and Human-AI Research Expert at Zymetria. A sociologist and qualitative researcher with over 13 years of experience, passionate about technology and cybersecurity. In her work she focuses on the responsible use of AI in research, with a strong emphasis on data quality and ethical practice. Dorota leads and consults AIMI (AI-Moderated Interviews) projects, helping teams translate the results into actionable insights.

Sessions

Jun 23

4:30 PM - 4:50 PM GMT+2

Green Stage

AI for Qual Research

AI Governance / Trust

Research Integrity

Privacy / Ethics

Fears Around AI Disinformation Studied Through AI

As AI expands rapidly, separating truth from fakes is getting harder. Zymetria partnered with Glaut to explore how people perceive AI in the disinformation era. In this session, we will share key AI hopes and fears, how AIMI (AI-Moderated Interviews) worked to uncover human emotions and reflections, and how researchers can leverage AI responsibly to deliver meaningful insights.
Key Takeaways:
1. People fear AI misuse more than AI itself – so responsible AI research matters more than ever
2. AIMI, when used thoughtfully, reveals deeply human emotions instead of dehumanizing conversations
3. Controlling sample is key to prevent bias and make sure we talk not solely with AI enthusiasts

Also speaking

Paulina Wojsznis

Senior Consultant, Zymetria

Speaker

Matteo Cera

Glaut CEO & Co-founder, Glaut

Speaker

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