Paulina Wojsznis

Senior Consultant

Zymetria

Paulina Wojsznis is a Senior Consultant and qualitative researcher with a psychological background and an unrestrained intellectual curiosity. Working in research for over a dozen years, the vast majority of that time at Zymetria. An enthusiast of new technologies and their application in research, marketing (and life in general). Fascinated by AI both from a practical perspective and in terms of its impact on individuals and society.

Sessions

Jun 23

4:30 PM - 4:50 PM GMT+2

Green Stage

AI for Qual Research

AI Governance / Trust

Research Integrity

Privacy / Ethics

Fears Around AI Disinformation Studied Through AI

As AI expands rapidly, separating truth from fakes is getting harder. Zymetria partnered with Glaut to explore how people perceive AI in the disinformation era. In this session, we will share key AI hopes and fears, how AIMI (AI-Moderated Interviews) worked to uncover human emotions and reflections, and how researchers can leverage AI responsibly to deliver meaningful insights.
Key Takeaways:
1. People fear AI misuse more than AI itself – so responsible AI research matters more than ever
2. AIMI, when used thoughtfully, reveals deeply human emotions instead of dehumanizing conversations
3. Controlling sample is key to prevent bias and make sure we talk not solely with AI enthusiasts

Also speaking

Dorota Wyrwińska-Piskorska

Senior Consultant, Zymetria

Speaker

Matteo Cera

Glaut CEO & Co-founder, Glaut

Speaker

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