Matteo Cera is the CEO and co-founder of Glaut, an AI-native Market Research Platform for experienced researchers. Since 2023, Glaut has pioneered AIMIs, a hybrid data collection methodology based on AI-moderated voice interviews, in +50 languages. Glaut software allows researchers to program and run large-scale research projects, and analyze qual insights at scale. With over 15 years experience in tech, Matteo began his career at McKinsey & Company and graduated summa cum laude from Bocconi University.
Sessions
Jun 23
4:30 PM - 4:50 PM GMT+2
Green Stage
AI for Qual Research
AI Governance / Trust
Research Integrity
Privacy / Ethics
Fears Around AI Disinformation Studied Through AI
As AI expands rapidly, separating truth from fakes is getting harder. Zymetria partnered with Glaut to explore how people perceive AI in the disinformation era. In this session, we will share key AI hopes and fears, how AIMI (AI-Moderated Interviews) worked to uncover human emotions and reflections, and how researchers can leverage AI responsibly to deliver meaningful insights. Key Takeaways: 1. People fear AI misuse more than AI itself – so responsible AI research matters more than ever 2. AIMI, when used thoughtfully, reveals deeply human emotions instead of dehumanizing conversations 3. Controlling sample is key to prevent bias and make sure we talk not solely with AI enthusiasts
