Jenny Lindsay

Senior Director, Global Growth (Europe)

buzzback

Jenny Lindsay leads European consumer accounts at buzzback, advising clients on brand and innovation challenges. With 20+ years’ experience across agency and client-side insight roles, she has worked across FMCG, entertainment and media, and the not-for-profit sector. Jenny is an MRS Accredited Member and is passionate about uncovering deep consumer insight that helps brands build meaningful connections and drive better product and communication decisions.

Sessions

Jun 24

12:25 PM - 12:45 PM GMT+2

Blue Stage

AI for Qual Research

Idea Screening

Innovation

Keeping the Human Spark in Early Stage Innovation

AI is transforming how innovation teams explore opportunities, generate ideas and learn from consumers. But becoming a better innovator requires more than speed alone.

Join leaders from Mondelez and Nestlé as they share how they're using AI to ask better questions, uncover deeper human understanding and stay open to possibilities for longer.

Through real examples, they'll explore where AI accelerates learning, where human judgement remains essential, and how innovation teams can combine both to make better decisions in the front end of innovation.

Key Takeaways:

How AI can help innovation teams learn faster and explore more possibilities.
Why human observation, empathy and curiosity remain critical in uncovering unmet needs.
How leading innovators are combining AI and human judgement to improve the quality of innovation decisions.

Also speaking

Tiphany Yokas

Insights and Analytics Director, Confectionery & Innovation MEU, Mondelez

Panelist

Miriam Schwarz

Senior Innovation Insights Specialist, Nestle

Panelist

Any questions for the IIEX team?

Drop us a line and we’ll get back to you.

Get in touch