Tiphany Yokas

Insights and Analytics Director, Confectionery & Innovation MEU

Mondelez

Twenty +years in insights, capabilities, best practice and strategy and still finding my work fascinating and challenging! Why? Our ability to understand how we as humans behave is always evolving and the challenge to improve how we use insights to inspire and influence brand actions means there is always something new to learn and apply.

Sessions

Jun 24

12:25 PM - 12:45 PM GMT+2

Blue Stage

AI for Qual Research

Idea Screening

Innovation

Keeping the Human Spark in Early Stage Innovation

AI is transforming how innovation teams explore opportunities, generate ideas and learn from consumers. But becoming a better innovator requires more than speed alone.

Join leaders from Mondelez and Nestlé as they share how they're using AI to ask better questions, uncover deeper human understanding and stay open to possibilities for longer.

Through real examples, they'll explore where AI accelerates learning, where human judgement remains essential, and how innovation teams can combine both to make better decisions in the front end of innovation.

Key Takeaways:

How AI can help innovation teams learn faster and explore more possibilities.
Why human observation, empathy and curiosity remain critical in uncovering unmet needs.
How leading innovators are combining AI and human judgement to improve the quality of innovation decisions.

Also speaking

Jenny Lindsay

Senior Director, Global Growth (Europe), buzzback

Moderator

Miriam Schwarz

Senior Innovation Insights Specialist, Nestle

Panelist

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