Tiphany Yokas
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Insights and Analytics Director, Confectionery & Innovation MEU
Mondelez
Twenty +years in insights, capabilities, best practice and strategy and still finding my work fascinating and challenging! Why? Our ability to understand how we as humans behave is always evolving and the challenge to improve how we use insights to inspire and influence brand actions means there is always something new to learn and apply.
Sessions
Keeping the Human Spark in Early Stage Innovation